1GOAL: Legacy and Impact of the Campaign
What is 1GOAL? Javier Zanettim, Argentina. Picture: 1Goal Education for all
The 1GOAL: Education for All campaign was created by the Global Campaign for Education to raise international awareness about the 72 million children who are out of school and to help create a lasting legacy from the FIFA World Cup - education for all. The campaign involves hundreds of organisations in over 100 countries and is chaired by Her Majesty Queen Rania of Jordan, Archbishop Emeritus Desmond Tutu and FIFA President Sepp Blatter.
What is 1GOAL trying to change?
1GOAL is aiming to transform the lives of tens of millions of children around the world - by ensuring that governments keep their promises on education and provide the necessary funds to get every boy and girl into school by 2015 - or even by the next World Cup in Brazil in 2014. By building up a massive global groundswell of support, 1GOAL is aiming to influence world leaders and make them live up to their commitments.
What has 1GOAL achieved?
- Changing Sport: It has become the biggest ever issue campaign around football in history with 200 of the biggest names in football supporting 1GOAL including Pele, Eusebio, Franz Beckenbauer, Cristiano Ronaldo, ZinedineZidane and Aaron Mokoena. It is the first time a sporting tournament has backed such a global political legacy and is endorsed by President Jacob Zuma and FIFA President Sepp Blatter. Outside of the World Cup, over 60 clubs have signed up to 1GOAL including Barcelona, Manchester United and Inter Milan.
- Mobilising People: Since the campaign started in April over a million people a week have signed up and now over 14 million people have joined 1GOAL. With the GSMA, 1GOAL also launched the biggest ever mobile phone issue campaign with 1.5 billion people being texted to ask for their support for the campaign.
- Getting Children into School: The impact of the campaign is starting to bear fruit with Ghana promising that free text books and education materials will be provided for all children. Malawi and Zambia have both increased their budget share to 20% of their annual budgets - the figure 1GOAL urges all developing countries to commit to. Richer countries are also increasing commitments for education - with the UK raising spending to £1 bn per year, which will fund 3.3 million children to go to school, and the US on track to make a first contribution to the Education Fast Track Fund which targets money to countries most in need. In addition, advocacy is helping to convince rich countries not to cut financing for education despite tightening budgets and serious economic challenges.The new German Development Minister Dirk Niebel has also committed to making global education a top priority and is planning to host an education conference in October.
- Influencing Reform of Global Funding for Education: Lobbying from education groups has pushed the Education For All Fast-Track Initiative to overhaul its systems to become a flexible, dynamic fund for global education, aiming to reach all children in low-income countries. It will be re-launched as part of a major replenishment effort in September.
What will happen next once the World Cup is over? The 1GOAL campaign will continue to build global momentum and encourage leaders to take action - be it extra funds or new education policies to improve access, especially for marginalised children, and quality. This will be continued with a major push around the UN MDG summit in September (probably the last time leaders will meet to discuss getting all children into school by 2015).
The world is battling to achieve any of the Millennium Development Goals - but we could still achieve MDG 2 - primary education for all - but only if key actors turn their talk into action.
YouTube-Video: Shakira besucht 1Goal Schule in Soweto/Südafrika